Customer Retention Marketing
Customer Retention Marketing (CRM) from
Mitchell 1 integrates seamlessly with over
50 different Shop Management Systems. Everyday
you’ll be turning first-time customers into loyal, profitable customers simply by using your shop management system to run your business. As your customer satisfaction improves, repeat business leads to increased revenue and profit.
Mitchell 1 Customer Retention Marketing (CRM) Service Reminders are the first step to optimizing your valuable customer database. Service-specific recommendations are pulled directly from your Shop Management System’s database and sent to your current customers as their vehicles come up for recurring maintenance. The personalized nature of the cards means that they won’t be regarded as “junk mail,” but rather an important form of communication between you and your customers. Loyal customers are the cornerstone of any solid, successful business. Maintaining these core customers is vital to ensuring that your business continues to grow and profit.
Personalize Your Marketing Message
Three Steps To Getting Started...
Mitchell 1 Customer Retention Marketing (CRM) for Canada takes you far beyond sending generic reminder postcards. Mitchell 1 CRM drives loyalty by creating customer communications that add value for your customers and profit to your business. By using your customer’s specific service history in combination with the shop’s unique service preferences, you’ll create the most effective retention program possible.
- Select One of Three Postcard Themes, Include Shop Logo
- Confirm Service Categories and Intervals
These preventive maintenance services are automatically tracked and flagged for service at your specified interval. Individual service item history and the projected next service due dates are printed on the postcards providing accurate data that will impress your customers and encourage future service visits.
How Does it Know What Services Have Been Performed?
There is no need to change the way service
items are currently written on invoices. We use
Business Intelligence tools to interpret and identify services previously performed.
- Confirm Discount Offers
To get your customers back to your shop more often, discount offers are automatically adjusted based on months since last service. The longer your customer has been away, the more aggressive the offer.
